I am the creative director for founders who refuse to look like everyone else.

Most founders don't have a content problem. They have a system problem. They post, something works once, then they rebuild from scratch the next month. That's the part I fix.

I build the system, you run it. And if you want me on set too, that tier exists.

Four ways to work with me:

  • a diagnostic, so you know where you stand

  • a build, the whole system handed to you

  • a retainer in two depths, direction only or direction plus production

Start small. Move up when you're ready.

  • An honest read before you spend a single franc on building.

    For you if: you already post and you have a voice, but it's scattered and nothing builds on the last thing.

    What you get:

    • A full review of your content and brand presence, read through the four parts of the system: your stories, your formats, your hooks, and your premium lock (the one look that makes you recognisable in a second)

    • One 90-minute working session, just us

    • A direction verdict: the stories you're missing, the formats that fit you, the hooks to use, and the one visual element to lock

    • A clear map: what to fix first, what to build next

    What changes: you leave knowing exactly what's wrong and what to do about it. Pas de blabla. It's also the first step into the full system, so nothing here gets wasted.

    Next step: [Book your audit →]

  • One-off · 3 to 4 weeks · from CHF 8,500 · most popular

    Your whole content engine, built and handed to you in a month.

    For you if: you're done guessing and you want a real system your team can run without you.

    What you get:

    • Your Brand World, mapped. Your story bank and your 3 to 5 pillars, each with the format it runs in and the job it does

    • Your format set and hook bank. The handful of formats you actually shoot, and the hooks you reuse across all of them

    • Your premium lock. The one signature look that makes you recognisable in a second

    • A weekly operating cycle. A simple rhythm your team runs, with the brief template and the monthly check built in

    • The handover. A clean kit, a starter batch of content ideas so you launch with momentum, and a recorded walkthrough. You own it. You run it.

    What changes: a system your team runs without me. It pays for itself the first quarter they stop rebuilding from zero every month.

    Next step: [Book a sprint call →]

  • Ongoing · direction only · from CHF 2,500 / month

    The engine fed every month, my eye on it, your team running the day to day.

    For you if: you have the system. Now you want it fed with fresh ideas and watched as you scale, without hiring a full creative team.

    What you get, every month:

    • Two working sessions, run from real inputs: niche news, format trends, history angles, and the questions your audience keeps asking

    • 20 to 40 content briefs a month (10 to 20 per session), each one ready for your team to shoot

    • A monthly analytics recap per pillar (posts, saves, shares, follows, views, change month on month) with a clear call on each one

    • Repurposing direction: which winners become carousels, LinkedIn posts, and newsletter pieces

    • Hook rotation: what's working gets tracked and repeated, with a steady mix of new ideas and bets

    What changes: a fed engine and a sharp eye on it, for a fraction of a full creative team. You direct, your team runs it. I don't touch your channels.

    Next step: [Talk about a retainer →]

  • Ongoing · the deep tier · from CHF 6,500 / month

    Everything in the retainer, run at full depth, with hands I pick and steer.

    For you if: you want the system run at a high level and you don't want to build an in-house team to do it.

    What you get: everything in the Direction Retainer, plus:

    • Full scripts written from the briefs, in your voice

    • Shoot documents: framing, titles, on-screen notes, where the graphics sit, a tip per video

    • My creative presence on shoot, directing on set

    • Talent I source and steer: the editors, designers, and videographers I pick for your project

    • Production coordination and posting cadence, held for you

    What changes: your direction, run at full depth, with hands I chose. Still my eye on every frame. You never build a team.

    Next step: [Talk about production →]

Currently booking Sprints for
July 2026.

2 Direction Retainer spots open.

Work With Me

Frequently Asked Questions

  • A Sprint runs 3 to 4 weeks. An Audit is a few days.

  • No, and that is on purpose. I build the system and direct it. Your team or a freelancer runs the day to day. That keeps you fast and keeps me sharp on the part only I can do.

  • French and English. Zurich, Suisse romande, and international brands all welcome.

  • You see everything before it is locked. Nothing is final without you, so we catch drift early, not at handover.

  • The system is usable the day I hand it over. Compounding is the point: consistent output starts building recognition from week one, not month six.

  • Direct and honest. I tell you what I actually think, not what is easy to hear. You see the work before anything is locked, and I keep things moving so the project does not stall in your inbox. You get my judgment, not just an extra pair of hands.