Creative director vs content creator: what are you actually paying for?
Creative director or content creator? They're not the same hire, and confusing them is how founders waste money.
How to finish the sentence "I am the ___ for ___"
Your whole personal brand fits in one sentence. Most founders can't finish it. Here's how.
Why your content works once, then stops (and how to fix it)
Your content works once, then dies. Here's why that's a system problem, not a content problem, and how founders fix it.
What a content system actually is (in plain terms)
Everyone says, "build a content system." Almost no one says what that means. Here it is, in plain terms.
Before you spend a cent: get the audit checklist.
The 12 questions I ask before touching any brand. The ones that tell me in under an hour whether a content system exists or not.
Free. No course upsell on the other side. Just the actual checklist.
Also: Control Freak, my newsletter on the decisions behind brand work, goes out every Tuesday. You’ll get that too.